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GroupM launches GroupM Next to Deliver Actionable, Forward-looking Insights Across Digital Channels
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New York :GroupM today introduced GroupM Next, an innovation unit to support the ongoing efforts of its four agencies; Maxus, MEC, MediaCom and Mindshare.
GroupM Next will focus on providing insights, in context, on the developments at both our core partners and emerging players in online, mobile, social and addressable. Together with our...
Ogilvy & Mather is exclusive creative agency partner of MIPTV
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Cannes : Demonstrating its leadership in the branded entertainment space, Ogilvy & Mather has continued its six year partnership with MIPTV, this year sponsoring the 2nd annual MIPTV Branded Entertainment Summit and hosting several keynote and high level panels with clients and Ogilvy executives from across the globe.
Coca-Cola client...
Affinity Launches Proprietary Traffic Scoring Mechanism for its Global Pay-Per-Click Network
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Chicago: Affinity, the world’s leading contextual advertising network, will now score all its Publishers’ traffic sources based on conversion rates achieved for direct advertisers. The ad network is confident that this initiative will ensure a steady-stream of high-quality traffic on its global network. The Traffic Scoring feedback...
Expedia.com Selects 180LA as Agency of Record
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Seattle: Expedia.com, the world's leading online travel agency, has selected creative agency 180 Los Angeles (180LA) as its full-service agency of record. 180LA will direct brand strategy, creative development and execution, and integration across all formats, including digital.
“We were looking for an agency that could help us...
Draftfcb top winner at 2012 David Ogilvy Awards
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Chicago:Work for Four Chicago Clients Garner Three Golds, One Silver – More Than Any Other Agency
At the 2012 Advertising Research Foundation’s David Ogilvy Awards, held in New York City on March 27, marketing communications agency Draftfcb was a top winner with four awards: three Gold and one Silver.
The winning entries were...
Shreddies Facebook fans get TV ad premiere
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London: Shreddies launches its new Knitting Nanas TV campaign with a premiere of the ad to its 440,000 Facebook fans on the 26th of March, in a move to reward the loyal online fanbase.
Shreddies has been teasing fans over the course of the past month – providing behind the scene clips and information regarding the new campaign....
DLKW Lowe launches campaign promote Alton Towers Resort
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London: 76 Ltd has teamed up with DLKW Lowe to create a fantastical alternate world to promote two new attractions opening at Alton Towers Resort on March 24th.
Opening on the same Alton Towers street, the two TV ads take very different directions to promote the family friendly Ice Age The 4D Experience and the terrifying addition to the...
MediaCom launches specialist digital division in the UK
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MediaCom, the UK's largest media planning & buying agency, has announced the launch of MediaCom i-lab, their centralised Search, Social and Technical digital department.
The Manchester-based department will be headed by Paul Cooper, Regional Head of Digital, and will serve as a centre of excellence for several MediaCom offices across...
B&Q launches new spring summer Brand Campaign
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B&Q, the UK's most helpful home improvement retailer, announces the launch of its new Spring Summer marketing campaign aimed at inspiring the nation with the confidence to improve their homes and gardens and to be able to stand back with pride and say "I did that" with the help of B&Q.
The campaign, created by McCann...
MediaCom USA and Canada shortlisted for four Internationalist Awards
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MediaCom USA was recently shortlisted for three different campaigns at the upcoming Internationalist Awards for Innovation in Media.
The "Sunday Strategy" campaign for Audi made the shortlist, while two campaigns for Dell – "Emerging Leaders" and "Dell Empowers Social Reader" – were also named finalists.
MediaCom...