New York : Marian Salzman, president of Euro RSCG Worldwide PR, North America, has announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.
Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences; desk-side briefings with editors; live and [...]
Hundreds of people have gone from unemployed to entrepreneur in the blink of an eye following sweeping layoffs resulting from economic recession. LogoNerds is helping these businesses build the brand they want at a price their startup budget can afford with the creation of one of a kind, customized logos.
“We have seen a huge jump [...]
Bausch & Lomb has initiated a national multimillion dollar consumer online marketing campaign surrounding the U.S. launch of SofLens daily disposable contact lenses. This multi-faceted campaign targets adults ages 25 to 34 and is designed to generate knowledge and interest in the benefits of wearing daily disposable lenses.
“With daily disposable contact lenses, consumers get to [...]
Elizabeth Arden, Inc., a global prestige beauty products company, and Alberta Ferretti has announced that iconic supermodel Claudia Schiffer will represent Alberta Ferretti’s first signature fragrance in its advertising campaign. In January of 2008, Elizabeth Arden entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, [...]
PepsiCo’s Frito-Lay North America division and Jack Link’s have announced they have entered into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the Matador by Jack Link’s brand, aimed at young adults with action-driven lifestyles.
“The Jack Link’s brand continues to drive growth in meat snacks, and the [...]
Revlon, Inc. has announced that actress Jessica Biel has been signed to be a new Global Brand Ambassador for Revlon.
Ms. Biel joins Revlon’s star-studded lineup of accomplished, modern and glamorous women including Academy Award winning actresses Halle Berry and Jennifer Connelly, actresses Jessica Alba and Beau Garrett and supermodel and entrepreneur Elle Macpherson.
Commenting on today’s [...]
The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.
The BrandZ Top 100 ranking identifies the dollar value of brands. It does this by combining financial data with research on consumers and business-to-business users from BrandZ, the [...]
The management team at Furniture Factory Warehouse (FFW) has a history of giving back to the community, so they have hired Blue Clover — a versatile, fast moving On and Off-Line Branding firm based in San Antonio — to coordinate a donation campaign that includes a series of contributions to deserving military war heroes.
Based in [...]
Discounting prices deeply during a recession is a mistake, according to a new Yankelovich study, and can damage brands in the long run.
Although price is a starting point – products and services must fit into consumers’ budgets — consumers have negative reactions when brands discount their products and services in response to the recession, according [...]
At the 2009 Retail Advertising Conference (RAC09) held recently in Las Vegas, Zain Raj, CEO of Euro RSCG Discovery and Global Retail Practice Leader of Euro RSCG Worldwide, delivered a keynote presentation — “Come. Shop. Stay. How Successful Brands Bond Customers for Life” — featuring compelling insights about the state of retail and effective retail [...]