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Social networking usage patterns vary by country and region:eMarketer
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While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.
As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking...
Men More Willing to Share Personal Information on Social Media
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Online privacy is a major issue with consumers right now, and users—whether men or women, old or young—have different preferences when it comes to sharing personal information on social media sites.
Market research company uSamp surveyed 600 social media users who visited such sites at least a few times a week. It found that...
Correlating Social Media Success with Marketer Usage !
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The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Facebook...
Facebook Solidifies Lead in Spain
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According to the Interactive Advertising Bureau Spain’s (IAB Spain) November 2011 report “III Estudio Sobre Redes Sociales en Internet,” social network penetration increased to 75% in Spain in October 2011, a 7-percentage-point jump over 2010.
Facebook was the first choice for most users, followed by YouTube, Tuenti and,...
Consumers occasionally post about brands on Facebook and Twitte: eMarketer
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Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
Market research company AYTM found...
A response from a consumer brand advocate is not always enough !
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Tweet Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
The social media customer service software provider asked about user attitudes toward companies that...
Social Networks More Influential in Emerging Markets
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In September 2011, eMarketer estimated worldwide social network ad revenues would surpass $8 billion by the end of 2012, with the US accounting for just under half of the total. Non-US revenues were expected to grow faster, as marketers attempt to increase brand awareness, market share, and profits in fast-growth countries like Brazil, Russia,...
Women own the casual and social gaming arenas, and have gained on male gamers generally
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Tweet Women gamers now outnumber men who play games—and they’re not sticking to just games of the “female-centric” casual and social variety.
A 2011 study by market research firm Interpret LLC, for example, showed console use among female gamers had increased “significantly” in the previous two years....
Internal changes can better integrate social media into companies’ marketing mix
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Integrating social media into overall business processes is a challenge for many companies. Marketers, often having led the way in social media usage, must work with other teams and senior executives to bring about change within the company in order to integrate social throughout the organization.
InSites Consulting surveyed senior marketing...
Lack of defined metrics and smaller scale keep marketers from tackling Social Media measurement challenges
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Most marketers feel they are improving in their ability to measure the return on investment of marketing efforts, including certain elements of social media marketing.
In its “2011 Marketing ROI and Measurement Study,” Lenskold Group found that 14% of marketers thought they were very much improved at measuring ROI, 35% said they...