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Three ad formats will get at least 80% of online dollars through 2015
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Tweet As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of...
LinkedIn ahead when it comes to non-US revenues
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Twitter’s ad revenue growth will fall from the triple digits last year to “mere” 83% growth in 2012, eMarketer predicts, reaching nearly $260 million worldwide by the end of this year.
The social media service, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper...
US Online Ad Spend to Close in on $40 Billion
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US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and...
Poland’s online advertising is twice as large as newspaper advertising !
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Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere.
Anna Podkowinska, the Revenue Director for Internet Agora, and Marek...
National Brands Look to Local Online Efforts
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In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and relevant local information, national advertisers are also looking to local online advertising...
Marketers report difficulty making sense of online metrics
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Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.
Still, a number of brands shy away from multichannel advertising. One often-cited reason is the lesser audience reach of online when compared to traditional...
US online video ad spending to grow 43.1% in 2012
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Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of media reproduces the richness consumers associate with TV, often at a lower cost. And if online venues tend to fall short of TV when it comes to reach, they make up the difference by engaging viewers in an...
Canada Trails US in Online Ad Spending per Internet User
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With a population highly engaged in living digitally and an economy less troubled than many others, Canada will see strong growth in online ad spending in the next few years. Spending, though, will still not rival US levels—even on a per-person basis.
eMarketer estimates that advertisers in Canada will spend over $2.5 billion online...
LinkedIn ad revenues estimated at $140.8 million this year
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New York:The rapid growth of Facebook and Twitter will push worldwide social network ad revenues to $5.54 billion this year and nearly $10 billion in 2013, according to a new forecast by eMarketer.
“Social networks have cemented their place in advertising,” said eMarketer principal analyst Debra Aho Williamson. “More marketers...
comScore Introduces Ad Metrix Social
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Reston: comScore, Inc. has announced the availability of Ad Metrix Social, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into display ads appearing on social networking sites and socially-enabled display ads appearing across the web. This new capability is...