Dallas: The Dallas Advertising League (DAL), part of the American Advertising Federation’s Tenth District, will host the greater Dallas area’s second annual online media auction on Feb. 22, 2010, at 5 p.m. CST ending on Feb. 23, 2010, at 5 p.m. Beginning Feb. 1, 2010, the more than $1 million in paid media packages to [...]

Purchase epsiCo’s Mountain Dew recently unveiled the details of its DEWmocracy program; a comprehensive open communications platform that relies on the collective intelligence of loyal consumers to shape the direction of the brand and Mountain Dew innovation pipeline. The current project, DEWmocracy 2, which launched in July 2009, is a twelve month, seven stage [...]

Redmond: For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore, Inc. Through an innovative methodology developed by the two companies, advertisers will get [...]

Detroit :118 Interactive Design, a Michigan-based Global Digital Agency has joined with three other international digital companies to form the 118 Interactive Design Global Partner Agency Network: Webar, of Argentina; Digiworks, of Mexico City; and The Big Canvas, based in Australia and Singapore. The four companies will partner together to produce regional and global digital [...]

San Francisco : AdBrite, Inc. has announced that it has become the first fully transparent ad exchange to offer real-time bidding. Unlike any other exchange, AdBrite’s version of real-time bidding allows marketers, ad networks and demand-side aggregators to purchase advertising on an impression level basis, with full visibility as to the properties they are buying, [...]

San Francisco : AdBrite, Inc. has announced the launch of  its new Application Program Interface (API) on the AdBrite Exchange and becomes the only fully transparent advertising exchange to offer this functionality to advertisers. AdBrite’s new API allows advertisers to buy advertising more efficiently than ever before. AdBrite’s API will allow advertisers to upload multiple [...]

London :comScore, Inc. has released the results of a study of U.K. online display advertising on social networking sites, based on data from the comScore Ad Metrix service. The study showed that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed [...]

BBC World News has announced the start of a new cross-platform advertising campaign by the Cyprus Tourism Organisation, which launches on the channel and will run until the end of the year. The campaign will be broadcast to TV audiences throughout Europe and will also extend to BBC.com, the international version of the BBC’s website.
Developed [...]

Washington : The legislative action arm of Americans United for Life,on Wednesday released an online ad, “Don’t Be Fooled: Abortion is in Health Care Reform,” to raise awareness among the pro-life grassroots about taxpayer-funded abortion in the current health care reform proposals. The ad is a part of Americans United for Life Action’s Real Health [...]

Reston,VA : comScore, Inc. , a leader in measuring the digital world, has released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate that approximately 10 percent of all display ads in these markets were locally targeted.
The study is [...]