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comScore Introduces Ad Metrix Social
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Reston: comScore, Inc. has announced the availability of Ad Metrix Social, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into display ads appearing on social networking sites and socially-enabled display ads appearing across the web. This new capability is...
Google Offers introduces daily deal adverts to searchers
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This article titled "Google Offers introduces daily deal adverts to searchers" was written by Lisa O'Carroll, for guardian.co.uk on Friday 2nd September 2011 11.41 UTC
Google has introduced adverts for daily deals to its famously clutter-free homepage for the first time, in what appears to be a bid to challenge Groupon, the...
Conde Nast , Flipboard Launch Brand Advertising for iPad with The New Yorker, Wired and Bon Appetit
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Palo Alto : Flipboard and Conde Nast bring brand advertising to the popular social magazine for iPad with Web content from The New Yorker, Wired and Bon Appetit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October...
Where does Google get its money from?
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This article titled "Infographic: Where does Google get its money from?" was written by Jemima Kiss, for guardian.co.uk on Thursday 21st July 2011 16.11 UTC
We know Google's financial results were impressively stellar last week (maybe not as stellar as Apple, but leave them as a thing apart for a moment) with that record-breaking...
Facebook Passes Yahoo! in Display Advertising ,Long-Term Display Competition Heats Up With Google
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New York :Facebook will leap over Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo! at No. 2, according to a new forecast by eMarketer.
eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year.
“Facebook’s...
US Online Advertising Market Poised to Grow 20% in 2011
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New York :The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer.
The firm estimates online advertising spending in the US will grow 20.2% to $31.3 billion in 2011, up from $26 billion in 2010, when the market grew 14.9%.
“The internet...
Dynamic Logic introduces AdRadar
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New York : Millward Brown’s Dynamic Logic, the world leader in digital insights, announced today the launch of AdRadar, a new technology linking digital ad exposure to the industry’s largest panels. AdRadar allows real-time identification of panelist exposure to digital assets, which can include display ads, online videos, Web...
Facebook Ranks as Top Display Ad Publisher in Q1 2011
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Reston :comScore, Inc. has released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered...
Expedia Expands TravelAds Search Advertising Program
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Bellevue : Expedia Media Solutions, the advertising sales division of Expedia, Inc., today announced the expansion of its successful TravelAds search advertising program to France, Germany and Italy. Currently available in the US, Canada and UK, this expansion brings the ease-of-use, flexibility and high return-on-investment (ROI) that TravelAds...
Retail Industry Continues to Lead in Online Ad Spending
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New York :Retailers spend more on internet advertising than any other industry, according to new eMarketer estimates that break down total US online ad spending by vertical.
Retailers are expected to spend $5.73 billion on online advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online ad dollars.
While...