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Havas Worldwide London hires Proximity’s Justin Vir as Head of Digital
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Havas Worldwide London has appointed Proximity’s Justin Vir as head of digital
Vir, who has been creative services and operations director at Proximity for the past four years, will lead Havas Worldwide London’s digital capability and operations across all the agency’s projects and clients.
In this newly created senior role, he reports...
Business is where the consumers’ eyes says Stephen Allan
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MediaCom’s worldwide CEO Stephen Allan recently embarked on a tour of Latin America to gain a deeper understanding of the agency’s operational offices in the region. While visiting MediaCom’s Argentina offices, Stephen was interviewed by MediaCom Argentina CEO, Fernando Silva, for Latin Spots
Fernando Silva: What is the...
Ogilvy & Mather wins CLIO Agency Network of the Year
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New York : Ogilvy & Mather will be recognized at the 54th Annual CLIO Awards for another year of outstanding work and creative achievements on behalf of its clients.
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & MatherThe CLIOs have also named O&M Agency Network of the Year for the second consecutive year, honoring...
Saatchi & Saatchi Berlin Equips Itself for the Post-digital Age
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Berlin – Saatchi & Saatchi Berlin has a new Managing Director. As of May 1, Kai Platschke, 39, will be taking over the helm at Saatchi & Saatchi Berlin. He succeeds Géza Unbehagen who is due to leave the agency.
With his team of 20, Platschke will be developing ideas for recently acquired clients O2 and AIDA as well as international...
Kinetic launches OOH planning and placement tool ‘Aureus’
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Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.
Aureus is Kinetic’s unique cloud hosted platform, specifically designed for all parties in the Out of Home media planning and purchase chain. The...
McDonald’s launches ‘Great Tastes of America’ campaign
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McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign,...
Big brands collaborate in new sustainable living campaign for Start
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Over 40major brands and NGOs are taking part in a new integrated campaign for Start, the sustainable living initiative.
The campaign, created by MRM Meteorite in partnership with Start, sees 40+ high profile brands and organisations showcasing how they are actively promoting ways for consumers to be more sustainable in their daily lives.
The...
US mom social networkers expected to reach 30 million by 2017
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According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social...
McCann Erickson bags multiple honours at 2013 Webby Awards
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New York : McCann Erickson was a major winner at the 2013 Webby Awards, with McCann Melbourne’s viral sensation “Dumb Ways To Die” scoring as the most-awarded campaign of the year by far. McCann Erickson won the most Webbys as a global agency, with 10 Webby awards.
McCann Melbourne’s “Dumb Ways To Die” won seven awards. The campaign...
Team One Launches The Bureau: XCOM Declassified trailer
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El Segundo: Team One has created a new trailer for 2K and 2K Marin’s launch of The Bureau: XCOM Declassified video game.
Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video game launches traditionally include...