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Women watch more traditional television, while men turn to online and mobile video
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The number of hours in the day may not be growing, but the amount of time US consumers spend with media is—thanks to multitasking. The audience’s ability to simultaneously watch TV, text with a friend and browse the web on a tablet (whether they actually pay attention to all three things or not) has meant that, while there are...
truTV’s Hit Series Hardcore Pawn Sets Network Record with 2.7 Million Viewers
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truTV's hit show Hardcore Pawn has done it again, drawing an extraordinary 2.7 million viewers last night, making it truTV's most-watched series telecast ever. This is the latest triumph for truTV, which is on the verge of closing out its biggest year ever among young adult and male viewers.
Hardcore Pawn not only set a new viewership...