Home » Agency Pulse
Expedia.com Selects 180LA as Agency of Record
Tweet
Seattle: Expedia.com, the world's leading online travel agency, has selected creative agency 180 Los Angeles (180LA) as its full-service agency of record. 180LA will direct brand strategy, creative development and execution, and integration across all formats, including digital.
“We were looking for an agency that could help us...
Draftfcb top winner at 2012 David Ogilvy Awards
Tweet
Chicago:Work for Four Chicago Clients Garner Three Golds, One Silver – More Than Any Other Agency
At the 2012 Advertising Research Foundation’s David Ogilvy Awards, held in New York City on March 27, marketing communications agency Draftfcb was a top winner with four awards: three Gold and one Silver.
The winning entries were...
MediaCom launches specialist digital division in the UK
Tweet
MediaCom, the UK's largest media planning & buying agency, has announced the launch of MediaCom i-lab, their centralised Search, Social and Technical digital department.
The Manchester-based department will be headed by Paul Cooper, Regional Head of Digital, and will serve as a centre of excellence for several MediaCom offices across...
MediaCom USA and Canada shortlisted for four Internationalist Awards
Tweet
MediaCom USA was recently shortlisted for three different campaigns at the upcoming Internationalist Awards for Innovation in Media.
The "Sunday Strategy" campaign for Audi made the shortlist, while two campaigns for Dell – "Emerging Leaders" and "Dell Empowers Social Reader" – were also named finalists.
MediaCom...
MediaCom tops Festival of Media Shortlist
Tweet
MediaCom has secured 27 shortlist entries for the 2012 Festival of Media Awards, the best performance by any agency.
Sixteen separate campaigns from 10 different markets have been shortlisted, covering a wide range of sectors and brands including Hasbro, KFC and Duracell, as well as anti-racism activity in Norway and a campaign against...
Clarion Communications bags Jägermeister media mandate
Tweet
London: Clarion Communications has been appointed to work for Jägermeister following a competitive four-way pitch.
The joint Consumer and Trade campaign will see Clarion supporting Jägermeister – the eighth largest spirit brand in the world – across a range of brand building programmes. These include working closely...
Euro RSCG expands medical, digital, PR and planning capabilities to meet clients’ evolving needs
Tweet
London: Euro RSCG Life UK, a leading healthcare communications network, has announced the appointments of Vernon Bainton as Medical Director, Jenny Plant as Client Services Director, and Paul Delboy as SVP Director of Operations. Euro RSCG Life London also adds nine new members to its team, strengthening the network’s expertise...
Draftfcb Ulka group launches Asterii Analytics
Tweet
Draftfcb Ulka group has announced the launch of Asterii Analytics , analytics company which will build capabilities and solutions that will create “Brand Wealth” for all its clients.
Asterii is a coined word and is derived from the word Asterism which means seeing a pattern of stars in the sky. Patterns, which give...
Ogilvy & Mather launches Social@Ogilvy
Tweet
New York : Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.
What was once a specialty offering within Ogilvy Public Relations has now expanded across all marketing disciplines into a dynamic,...
McVitie’s Partners with Bauer Media to Launch Dunk Time Initiative
Tweet
MEC Access, the bespoke sponsorship division of MEC UK, has completed the negotiation of a six-figure cross-media partnership between United Biscuits and Bauer Media to launch the McVitie’s Dunk Time initiative.
The campaign includes a full sponsorship of the mid-morning show on Magic, Orion and Bauer’s Place Station portfolio....